Comments on: Advertising Fixes Potholes http://company.alice.com/2009/03/advertising-fixes-potholes/ Welcome to the official company blog for Alice.com, where we talk about our company, our industry, and why you should buy toilet paper online. Learn more— Mon, 08 Mar 2010 14:13:46 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: How to pitch for what you want | Modite http://company.alice.com/2009/03/advertising-fixes-potholes/comment-page-1/#comment-8549 How to pitch for what you want | Modite Thu, 04 Jun 2009 03:56:48 +0000 http://company.alice.com/?p=89#comment-8549 [...] Big companies will do this by creating spaces where consumers will come to them and receive personalized value in return. You can do this by making it fun, easy and enjoyable to enter into a conversation with [...] [...] Big companies will do this by creating spaces where consumers will come to them and receive personalized value in return. You can do this by making it fun, easy and enjoyable to enter into a conversation with [...]

]]> By: Mark McGuire http://company.alice.com/2009/03/advertising-fixes-potholes/comment-page-1/#comment-55 Mark McGuire Tue, 07 Apr 2009 16:08:42 +0000 http://company.alice.com/?p=89#comment-55 @Matt Great point. Without this alignment, you run the risk of your public institutions "selling out" in ways that aren't directly benefiting the public good. I'm not suggesting that we ever want advertising budgets to be subsidizing public services on a massive scale. This example works much better on the margin. @Matt Great point. Without this alignment, you run the risk of your public institutions “selling out” in ways that aren’t directly benefiting the public good. I’m not suggesting that we ever want advertising budgets to be subsidizing public services on a massive scale. This example works much better on the margin.

]]> By: Matt Messinger http://company.alice.com/2009/03/advertising-fixes-potholes/comment-page-1/#comment-50 Matt Messinger Mon, 06 Apr 2009 21:18:33 +0000 http://company.alice.com/?p=89#comment-50 Another example of transforming advertising dollars into tangible benefit is when schools partner with firms who build customized web portals and then they split advertising revenue 50/50 from those "school" portals. These school portals need to deliver age-appropriate content of course and also be sensitive to the values of the school district: if the school district is on a health campaign then the portal can't serve up ads for Jolt Cola, for example. In this context, the advertisements need to reflect the values of the community. It seems to me that when ad dollars start being used to create tangible benefits -- fixing potholes, buying school books, etc. -- there is a higher burden on those ads to align with the values of the community for whom they're creating these benefits. Another example of transforming advertising dollars into tangible benefit is when schools partner with firms who build customized web portals and then they split advertising revenue 50/50 from those “school” portals.

These school portals need to deliver age-appropriate content of course and also be sensitive to the values of the school district: if the school district is on a health campaign then the portal can’t serve up ads for Jolt Cola, for example. In this context, the advertisements need to reflect the values of the community. It seems to me that when ad dollars start being used to create tangible benefits — fixing potholes, buying school books, etc. — there is a higher burden on those ads to align with the values of the community for whom they’re creating these benefits.

]]> By: Mark McGuire http://company.alice.com/2009/03/advertising-fixes-potholes/comment-page-1/#comment-35 Mark McGuire Tue, 31 Mar 2009 15:28:20 +0000 http://company.alice.com/?p=89#comment-35 @hoss, lol. He'd better not quit his day job. @hoss, lol. He’d better not quit his day job.

]]> By: Hossofcourse http://company.alice.com/2009/03/advertising-fixes-potholes/comment-page-1/#comment-34 Hossofcourse Tue, 31 Mar 2009 11:14:16 +0000 http://company.alice.com/?p=89#comment-34 The Colonel needs to learn to paint in the stencil, not on his foot! The Colonel needs to learn to paint in the stencil, not on his foot!

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