A big thank you to everyone that has signed up to participate in the beta test of the Alice.com service (here). The interest has been pretty fantastic, and we’re excited to have everyone start using Alice soon. It has been a few weeks since we announced the start of testing, and I thought an update was in order, so here goes.
Private Testing Continues Through May
Because Alice is a very different eCommerce site, we made the decision to start user testing with a small group of users that we could closely evaluate and gather feedback from in one-on-one user sessions.
There has been lots of talk the last few days about how much companies should listen to their customers (apparently Facebook isn’t sure it is a good idea, see here and here and here). Although I agree that customer feedback can be a tricky thing to balance, the initial feedback we’ve been gathering for Alice has been invaluable. We’ll be adding a few dozen users here in Madison in the next few weeks to continue these user sessions.
Beta will expand in May-June
If you’ve already submitted your e-mail to us (or do so here in the next several days), congrats! You’ll be in our first main beta-test group. We consider you a Friend of Alice, and we are excited to open up our site to you and get your feedback. Look for an e-mail from us in late May/early June with instructions on how to get started using Alice. We can’t wait to drop off a box like this to your door soon.