Comments on: Product Sampling Gets Creative

By: What Defines You—Values or Objects? : Mom it Forward

What Defines You—Values or Objects? : Mom it Forward — Fri, 03 Jul 2009 16:12:34 +0000

[...] it’s safe because a good friend recommended it. Using toothpaste may be more exciting because you got a free sample after a movie. You might cry for hours over a broken bowl because it belonged to your [...]

By: How to pitch for what you want | Bizzy Women

How to pitch for what you want | Bizzy Women — Fri, 05 Jun 2009 09:40:26 +0000

[...] Be personal. Mass emails are interruptive advertising. They are the commercials I skip, the billboards I glaze over and the fliers that line the trash. [...]

By: How to pitch for what you want | Modite

How to pitch for what you want | Modite — Thu, 04 Jun 2009 03:51:03 +0000

[...] Be personal. Mass emails are interruptive advertising. They are the commercials I skip, the billboards I glaze over and the fliers that line the trash. [...]

By: Mark McGuire

Mark McGuire — Tue, 24 Mar 2009 14:17:30 +0000

Thanks for the comment Tyler. Love the example. One of the challenges companies have in this regard is to not appear as Big Brother, monitoring your activities. There is a balance to be struck here for sure.

By: Tyler

Tyler — Tue, 24 Mar 2009 13:31:28 +0000

I completely agree that companies need to change the way they advertise. I’m on twitter and one day I tweeted that I had a cold. Right away a company that makes a cold medication replied to me and gave me a link to a coupon for their product. I thought this was very interesting, and very effective.