Beginning today, consumer packaged goods (CPG) manufacturers can now execute their own sampling campaigns to maximize advertising accountability and consumer value. Here’s an excerpt from our press release–
Alice.com today announced a first-of-its-kind digital sampling program that allows consumer packaged goods (CPG) manufacturers to control the entire product sampling process—from defining a specific target audience to converting delivered samples into ongoing sales. The Alice.com sampling program is the first of many advertising programs to be launched within the Alice.com platform, and represents one of the ways in which CPG manufacturers are using Alice.com to directly connect with their end consumers and gain greater accountability from their advertising.
“Sampling has traditionally been a hit-or-miss use of our advertising dollars, because of the difficulties in measuring who received a sample and whether the sample resulted in a sale,” said John Mullins, President and CEO of Sun & Earth, an all-natural, non-toxic cleaning products company. “Using the Alice.com platform, we can now leverage a rich set of data to pinpoint which consumers receive our samples, make it easy for those consumers to buy the product from us, and precisely measure whether the campaign is actually working. It’s a great way for us to treat our customer as an individual and make sure we are spending our advertising dollars wisely.”
We’re celebrating the launch of our free sampling program with a special consumer campaign. Beginning now through October 31st, consumers may find an iPod shuffle, Flip video camera, free movie rentals and more in their Alice box, in addition to targeted free product samples. Head on over to the Community blog to learn more.
Read the full press release here.
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[...] Free Samples Tab If you have ordered recently, you might have found a goodie bag from Alice in your shipment that included a personalized free sample (or two) and maybe a little [...]