Today, we announced we have completed a $6 million round of funding. The latest funding comes from a group of private investors and brings the total amount raised by Alice.com to date to more than $10 million. We will tap the funding to continue to manage our growth and onboard additional manufacturers onto our unique industry platform.
Since opening the Alice.com service to the public on June 23, 2009, the company has experienced rapid customer growth, and is currently averaging more than 1 million unique visitors to the service on a monthly basis.
“We have been extremely pleased with the reception that the Alice.com platform has received in the marketplace from both consumers and manufacturers alike,” says Brian Wiegand, CEO. “Direct to consumer sales by manufacturers is a growing trend online, and the Alice.com platform is helping the CPG industry open up a direct channel to its mainstream consumer. It’s a win-win that brings great value to the end consumer, and critical consumer relationships and insights to the manufacturer.”
