In the past few years, sustainability has evolved from a small niche consideration into a mainstream trend for Consumer Packaged Goods (CPG) companies. In fact, shoppers across all market segments in CPG are now factoring environmental, health, and social considerations into their purchase decisions.
To their credit, CPG manufacturers have responded aggressively to this trend, introducing a host of manufacturing, packaging, and ingredient changes to their products to satisfy changing consumer demands.
One next big step for the industry will be to help consumers separate true innovation from the sea of marketing claims being made in the sustainability realm. Simply put, consumers need quick, reliable information about CPG products at the point of purchase.
That’s why we are pleased to announce today that Alice.com is teaming up with Good Guide to incorporate the Good Guide product ratings into our Alice.com shopping experience.
By integrating GoodGuide’s independent rankings and data into our product inventory, we’ve helped put important information about the sustainability and health impacts of products at the point of purchase where consumers need it most.
Alice.com is excited to be the first eCommerce site integrate GoodGuide’s independent rankings and data in this fashion. Shoppers choosing products on Alice.com can now see GoodGuide’s independent health, environmental and social responsibility ratings for everyday items such as cereal, cleaning products and baby shampoo. GoodGuide is also integrating links on its site to Alice.com providing consumers with an easy option to purchase products they have researched on GoodGuide.
You can read more in our press release. We’re excited about this improvement to the Alice.com site and look forward to hearing what you think.